Analysis on the sales of excavator industry in the

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Analysis of excavator industry sales in the first quarter of 2014. However, with the introduction of the new urbanization plan and the convening of the two sessions, a new round of development opportunities have been brought to the construction machinery industry in 2014. From the excavator industry market

although construction machinery suffers from overcapacity, too many accounts receivable, reduced infrastructure incentives in downstream countries, and too much construction machinery in the market. However, with the introduction of the new urbanization plan and the convening of the two sessions, a new round of development opportunities have been brought to the construction machinery industry in 2014. From the market sales data of the excavator industry, it can be seen that based on last year and the year before last, the excavator market recovered to a large extent in the first quarter of 2014

according to the statistics of China Construction Machinery Association, the total sales volume of excavators in China in January 2014 was 4533 sets, a year-on-year decrease of nearly 10%. It is reported that among domestic brands, Sany Heavy Industries' excavator sales are particularly outstanding, and its sales still rank first in line with the development trend of recycling and environmental protection; Among foreign brands, caterpillar performed well, and its development momentum was somewhat strong, with a year-on-year increase of 30%, ranking second in absolute volume. During the Spring Festival when the normal experiment can be guaranteed, many manufacturers and construction sites have holidays, and the power of the purchaser is insufficient. Therefore, the sales data of excavators cannot make us judge the depression of the excavator market unilaterally

however, according to the latest industry data, the excavator industry sold 9410 sets in February, an increase of 55.3% year-on-year. Among the major domestic brands, in February, the excavator market sales of Liugong, Shanhe intelligent, Sany and Xiagong were 3652021385 and 140 sets respectively, with year-on-year growth of 88%, 67%, 32% and 31% respectively. In terms of other foreign brands, the market sales of caterpillar, Komatsu, Hitachi and Doosan excavators were 9651154865 and 839 respectively, with a year-on-year increase of 94%, 119%, 74% and 82% respectively

according to the report of Bank of America Merrill Lynch, the sales volume of mining machinery market in March decreased by 7.8% year-on-year. Sany and caterpillar, the two major excavator sales giants, maintained a leading position. Sany's excavator sales increased by 1.2% year-on-year to 3109 sets; Caterpillar excavator sales in China increased by 18.6% to 1852 sets; Volvo excavator sales in China in March decreased by 12.5% year-on-year to 1117 sets

it can be seen that although the excavator sales were affected by the Spring Festival, the monthly industry sales data exceeded the expectations. Therefore, the overall trend of the excavator industry is good. From a regional point of view, the pattern of strong north and weak south is still obvious. Moreover, the poor demand in northern China is not only affected by coal mines and iron mines, but also by other infrastructure investment. Among the southern regions, Guangdong, Yunnan and Sichuan are the provinces with better demand, with a year-on-year growth of more than 20%

on the other hand, the main reasons for the poor demand for new machines are the lack of construction projects, the lack of customer funds and secondary sales. Construction machinery dealers generally report that they are short of funds. Many local planned projects failed to start because the government organized and implemented the three-year action plan for standardization of new material industry; The capital chain of real estate developers is relatively tight, so many customers with projects are difficult to get cash

on the whole, this year's Spring Festival is earlier than last year. The sales volume in February has reflected the demand of the peak season. The excavator market in March can only be said to have warmed up seasonally, but it was weaker than expected. Most enterprises said that they did not meet the expected value

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