Analysis of the current situation of the hottest 4

2022-08-13
  • Detail

Analysis of the current situation of 4S stores: how the automotive industry faces "consumption upgrading"

Abstract: the root cause of the current situation of 4S is not 4S itself, but its position in the chain. Upward, capacity matching and sales liberalization can be changed. Downward, optimizing the profit structure, keeping pace with the times and embracing consumer demand are also important steps

the concept of "consumption upgrading" has also been mentioned by everyone recently. Today, the old driver also said his understanding of the word in the automotive industry to see if everyone has any different opinions to share

customers' needs have become diverse and personalized

it can be said that now consumers' needs are becoming richer and richer, and they are increasingly pursuing individuality, which actually makes higher and higher requirements for the supply chain. The most common customer complaint encountered by comprehensive stores is that they went to the 4S store and said that they had to wait several months to order this car since its development. But this car is too simple for a comprehensive store. This is the performance that 4S cannot go out of the current business situation

social changes have brought about changes in the structure of vehicle models

the sales of SUVs in China exceed that of cars, and the sales of B-class cars are declining rapidly. You can say that this is the immature performance of the market, and you can also understand that this is the automobile market with Chinese characteristics

in the fourth year after the release of the second child policy, the asphalt based carbon fiber market for household MPVS and seven seat SUVs in 2014 was 15.3 billion yen (about 800million yuan), which finally showed the effectiveness of the second child. The micro surface representing quasi production tools decreased by more than 40% year-on-year, which not only confirmed the weakness of the real economy, but also showed the performance of consumption upgrading on models

therefore, 4S stores and car dealers must see such consumption changes and embrace consumers, rather than the models of the OEM. At that time, they will publish a page to eliminate content duplication or theme duplication at the same time, which is an important task during page processing. Product prices

urbanization has brought about the sinking of the sales regional level.

county level and even township level dealers with better services and lower prices are rising rapidly. Whether they can embrace these strong contact points through better business policies, financial policies, logistics and warehousing is also an important test for 4S and OEMs

having said so much, we still need to see how the mature market goes and what changes will happen in the big market. First, the mature market performance represents the future of the fuel automobile circulation market. In mature automobile markets such as the United States, Japan and Europe, the ratio of authorized dealers to independent dealers is about 1:3, and so will China

impact of new energy vehicles

new energy vehicles represented by Tesla adopt direct sales, and it seems that there is no intermediate channel. But there are three points worth noting: 1 Tesla's total sales volume was only 24500 units in Q3 2016, less than Langyi's monthly sales in China. In the face of the global market, whether this large-scale industrial production plus direct sales can support needs to be verified. From the perspective of changes in the industry, the largest sales volume is still oppo and vivo, which have the best channel power and product diversification. 2. As a large-scale private property for a long time, cars are a symbol of people's image, so personalized needs will only become more obvious, rather than more concentrated. Therefore, it must require a lot of cooperation from channels and production. 3. Tesla still needs service agencies everywhere

therefore, I think new energy will bring great changes to products, but the channel will not change much. Landing service is still needed

new travel mode reform

many people are worried about this. What if they are all didi and driverless. Maybe there will be that day, but on the one hand, it will be a long time, because such a large private property needs to be disposed of, and it will not be cut off with a knife. On the other hand, human beings must need a large private property to prove themselves. Such property must also be managed and regulated, and it must also need service providers

summary: the root cause of the current situation of 4S is not the 4S itself, but its position in the chain. Upward, capacity matching and sales liberalization can be changed. Downward, optimizing the profit structure, keeping pace with the times and embracing consumer demand are also important steps. 4S stores will exist for a long time. As long as there is mass production, there must be a buffer. The old driver believes that there will be no such a large-scale 4S cluster and no new large-scale single stores. 4S stores will be differentiated, and the retained 4S stores will tilt to the OEM side, focusing on brand, experience, maintenance, etc., rather than sales. Used cars will also flow into new car sales channels

Copyright © 2011 JIN SHI