Analysis of the current carton board Market

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Analysis of the current carton board market

in recent years, the domestic carton board market demand has increased. At the same time, foreign-funded enterprises that are optimistic about this market have invested and built factories. The large scale and rapid development have become a bright spot in the development of carton board. In addition, domestic carton board enterprises have also expanded their production scale, and the market supply and demand situation has changed. In, the centralized entry of carton board production capacity made its growth rate significantly higher than the market demand, resulting in the situation of supply exceeding demand. The paper price remained depressed, the competition was very fierce, the product sales were not smooth, the inventory backlog increased, and the carton board market entered a trough

please consult for specific details when entering 2002 In, the market was still weakening, and the market fell all the way. Taking the C-grade carton board as an example, the price was yuan/ton in 2000, yuan/ton in 2001 and yuan/ton in the first half of 2002. The carton board market was in a bear market. From the analysis of the situation at that time, the continuous decline in the price of waste paper and wood pulp in the international market in the early stage is also a factor affecting the market price of carton board

at present, the price of wood pulp has begun to rise. The fatigue life test procedure of the automobile front axle bench has led to a sharp rise in the price of waste paper, and the price of carton board in the international market has also increased. However, the price of most domestic varieties of carton board has little room to rise, and the current situation of supply exceeding demand has not changed at all, thus reducing the driving force of price rise. Although the overall situation of the market is not very prosperous, the carton board products of some manufacturers are relatively popular. This is the carton board produced by some enterprises with imported equipment or modified machines. It has good quality, full scale and low weight, so it is welcomed by the market. On the contrary, the carton board without technical equipment transformation is of poor quality and high consumption, with fewer and fewer users and increased inventory. From this, we once again understand that in market competition, relying on price is only a short-term behavior, and the quality of products is the key to winning the competition of enterprises, and it is also the basis for occupying the market

judging from the development trend, at present, there are all kinds of high, medium and low-grade products in the carton board market. The market share is basically divided into imported products, foreign-funded enterprise products and domestic products. Each grade has different uses, which can be described as its own place. From the perspective of high-end product market, foreign-funded enterprises have produced imported quality cartons in China, competing with imported cartons in the market share, which has impacted the latter. If the current momentum continues, the share of imported paper in the Chinese market will gradually decrease. Moreover, the production scale of foreign-funded enterprises is large, the capital is sufficient, the product grade is not low, the quality is not poor, and the price is equivalent to that of domestic paper of the same type, which affects the sales of cardboard produced by state-owned enterprises at the same time, even if these enterprises use advanced equipment to produce high-grade paper, the price is also affected and depressed. In recent years, foreign investment in the domestic paper industry has been huge, and most of them are large-scale paper machines, and their production capacity has increased rapidly. After they are introduced to the market, in addition to reducing some imports, the rest will inevitably occupy the market share of domestic paper mills

the market of medium and low-grade products also continues to differentiate. Some enterprises in China, such as Shandong, set a low price for cardboard. Because the product quality was not good in the past, it was not obvious in the market and the goal was not very big. However, in recent years, these enterprises have increased investment and carried out equipment transformation. The new carton board project has effectively improved the product quality and found many opportunities in the competition. They hit the carton board mainly because of the loss of water in the sea, Beijing Tianjin region and Jiangsu and Zhejiang regions. Because their products cater to the tastes of some mid-range consumers, the cake is becoming larger and larger, and has become a vassal in the carton board market that cannot be underestimated

despite the temporary imbalance between supply and demand in the carton board market recently, the development prospect of China's carton board market is still promising. As a packaging material, the domestic carton board market still shows that the variety structure is not reasonable, and the demand for white faced Kraft card and low quantitative Kraft card is rising. Therefore, further accelerating the production of high-quality kraft board to replace imports will be a way to balance the carton board market. In view of the current market situation, domestic carton board enterprises should, on the one hand, timely capture market opportunities and grasp the initiative of the market; On the other hand, we should segment the market according to our own characteristics, produce products with our own characteristics, meet the different needs of consumers, and work hard to improve quality and reduce costs, increase technical content, and obtain comparative advantages; On the other hand, we should make great efforts in after-sales service, win the trust of customers with high-quality service quality, firmly maintain our market share, and open up a world in the fierce market competition

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