Yuan Wei, marketing director of Lanqiao wardrobe,

2022-07-22
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Active marketing is indeed a very good sales model, so what our dealers need to do next is not to do it in a single store, but in the form of "provincial action". One is Guizhou Province, the other is Shanxi Province. We can do it first, which can also be used as a benchmark

interviewee: Yuan Wei, marketing director of Lanqiao wardrobe

home hotline: Mr. Yuan, Hello, your brand has changed from "conneden Lanqiao" to "Lanqiao" not long ago. Can you say the meaning of the name "Lanqiao"

president yuan: the change from "conneden blue Joe" to "blue Joe" was officially upgraded at the 17th China Construction Expo. The meaning of "blue Joe" is "to make the sky bluer and the earth greener", "Qiao" is "arbor". The meaning of the woods is to let people cut fewer trees, pay more attention to green, and make life more environmentally friendly. Because we have been promoting the concept of "zero formaldehyde", we have been cooperating with Hexiang board of Wanhua Group for some time. Maybe everyone knows that Hexiang board is made of straw, (environmental protection) is where a rising concept of Lanqiao is

home hotline: the theme of this dealer conference is "Lanqiao win sales ・ decisive terminal", so what are the marketing strategies of Lanqiao wardrobe this year

president yuan: "Lanqiao win sales ・ decisive terminal" is indeed a good theme. In the first half of the year, we did a very good job in marketing. For example, in the first half of the year, we have done seven special sessions of Hexiang board, including the China Construction Expo in July. We also basically cited the mode of marketing. It can be said that we did quite well in the active marketing mode, so in the second half of the year, We will have more sessions and more special sessions to meet you

home hotline: just now president yuan also mentioned the Construction Expo in July, so did it achieve the expected effect

president yuan: the effect this time is quite good. For the statistics of investment promotion, according to the statistics on the 12th, 36 interested dealers were signed. The first thing they pay attention to is our achievements, and the second is the whole brand image. It is beneficial for LAN Qiao to upgrade at this time. For our overall performance, in terms of media communication, including our own dealers to participate in the exhibition and observe, Indeed, the company has done quite well this year, including promotion and brand awareness, which can really impress many customers

home hotline: back to the theme of marketing, because I heard that the double president signing meeting you held not long ago has also achieved quite good results. Will LAN Qiao continue to do such activities next, or what activities will be planned next

president yuan: in April, we did three activities, and in June, we also did two. Let me briefly say that the Suzhou station ended on June 28. There were about 50 lists signed on the site. The investment was only more than 40000 yuan, and the on-site collection was more than 600000 yuan. I think this low-cost and high return activity is really the sales model of active marketing (the effect it brings), which is really very good, So what our dealers need to do next is not to do it in a single store, but in the form of "provincial action". At present, I am planning two provinces, one is Guizhou Province, the other is Shanxi Province. We can do it first, which can also be used as a benchmark and an example of provincial action. Thank you

home hotline: Thank you, Mr. Yuan, for accepting our interview, and congratulate LAN Qiao on the improvement of his wardrobe

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