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Innovation in the development of China's pharmaceutical packaging industry (2)

in developed countries, pharmaceutical packaging accounts for 30% of the value of drugs, while in China, it accounts for only 10%. At the same time, medicine is a special industry. The primary function of pharmaceutical packaging materials is to ensure the safety of drugs within the period of validity, and the proportion of the use of pharmaceutical packaging materials in the country is low. As long as we pay attention to recycling, it will not cause adverse effects on the environment. Nevertheless, the development of environmentally friendly plastic pharmaceutical packaging materials technology is still the direction of the development of pharmaceutical packaging technology

in recent years, the large-scale production of pharmaceutical enterprises has become more and more obvious. The development trend of modern pharmaceutical enterprises is that large pharmaceutical factories have their own packaging enterprises. These large-scale pharmaceutical enterprises are not much different from foreign pharmaceutical enterprises in hardware, but the software environment is not satisfactory. The reason is that in addition to the imperfection of relevant laws and regulations and the relative backwardness of technical standards and technical level, there are also drawbacks in the drug circulation system. Most drugs are sold in hospital pharmacies, and only a small part of them are sold in pharmacies, which limits the direct competition of drugs and restricts the development of pharmaceutical packaging industry. In addition, some current bidding systems have dampened the enthusiasm of pharmaceutical manufacturers, and enterprises are unable to make great efforts in the pharmaceutical packaging link, maintaining the "old face" for a long time

Third, misconceptions fundamentally affect the economic benefits of the pharmaceutical packaging industry

with the improvement of domestic people's living standards and the introduction of OTC drug policies, pharmaceutical packaging has gradually become an important factor in market competition. Foreign pharmaceutical enterprises have always attached great importance to drug packaging, because they believe that packaging is an important part of product image, and the appearance of products should be consistent with the internal quality

at present, most domestic pharmaceutical enterprises choose relatively cheap white paper as the packaging material of medicine boxes, mainly for the purpose of reducing costs. Domestic enterprises are generally unwilling to spend more money on packaging, and the common practice is to save as much as possible. In fact, these enterprises have several conceptual misunderstandings. For example, when using high-grade paperboard to replace the lower price 300 grams of paperboard, the same number of grams is not required, and usually only 250 grams is required. However, when domestic enterprises switch to high-grade whiteboard, they still choose 300 grams of paperboard, resulting in unnecessary waste; There are also enterprises that choose high-grade packaging cardboard only when the price of drugs is high. For low-cost drugs, of course, choose cheap cardboard; Some enterprises require film coating on printed paperboard because the low-cost paperboard is not crisp enough, which not only increases the cost, but also is not conducive to promoting the development of civil aircraft materials industry; 2. Environmental protection oriented by airworthiness requirements. From the perspective of pharmaceutical merchandising, the main reasons for enterprises to enter these misunderstandings are that domestic enterprises do not have a strong sense of packaging, do not understand the connotation of packaging in place, and do not pay enough attention to the role of packaging

however, some pharmaceutical enterprises can fundamentally understand the significance of packaging under the guidance of modern pharmaceutical merchandising. For example, the packaging paperboard of a domestic pharmaceutical company is the product of a European company with higher price. When talking about the reasons during the investigation, the person in charge of the Logistics Department of the company said: "we first value the reputation and product quality of suppliers, which comply with international norms in terms of safety, environmental protection, health control, etc. the second is the price factor. Although domestic paperboard suppliers have the advantage of low price, they still need additional certification fees to obtain recognition. In contrast, they pay more."

at present, the packaging of domestic pharmaceutical commodities shows the following characteristics: most of the Western medicines produced by joint ventures have relatively reasonable packaging design, which meets the requirements of pharmaceutical administration; Some domestic enterprises have made pharmaceutical packaging for decades, with rough surface and poor printing quality. In particular, the problem of commodity packaging of Chinese patent medicine is the most prominent. It is worth mentioning that flexible packaging has become the biggest problem in the packaging of tablet drugs, especially sugar coated tablets. Tablets often strip and crack due to mutual friction. In addition, in order to enhance the visual impact, some manufacturers, especially in the gift packaging, blindly increase the size of the packaging box, which is large outside and small inside, which is not only flashy, a waste of resources, polluting the environment, but also not conducive to reducing friction and damage in the transportation of drugs. It increases the packaging cost and increases the burden on consumers. Therefore, the author believes that the quality and mode of drug packaging should be standardized and managed as drug quality, and listed in GMP certification, so as to fundamentally solve the problem

IV. several measures to improve the economic benefits of China's pharmaceutical packaging industry

internationally, the customers of the pharmaceutical industry in the past were mainly doctors and pharmacists. Today, with the gradual increase of the trend of self purchase by consumers, the pharmaceutical industry is booming and the pharmaceutical market is becoming wider and wider. The new development trend of the international pharmaceutical packaging market is that the white packaging technology is widely used, the proportion of mechanical technology and photoelectric integrated packaging technology is increased, and the safety of pharmaceutical packaging is increasingly valued. Compared with the gap in China's pharmaceutical packaging industry, the following measures should be taken to improve the economic benefits of the pharmaceutical packaging industry

1. Establish a scientific, international and advanced concept of pharmaceutical packaging industry

packaging is the carrier of information. Now the new concept that is gradually being recognized by industry insiders is: don't blindly save money on the packaging box. If you choose a better cardboard, you don't have to spend more money, and you may also find a small new economic growth point. At present, many drug packaging in China are not only backward in design, but also mostly use gray bottom white board paper with recycled pulp as raw material, which is not beautiful and sanitary. Some toxic substances in recycled pulp still exist in the packaging board, affecting the safety of medication. Some enterprises' product packaging size design is unreasonable, and some color design is not suitable for printing. In particular, enterprises lack of calculation and attention to the carton out rate of paperboard, resulting in potential waste of funds. In this case, if the enterprise wants to maintain a low packaging cost, it is bound to further reduce the quality grade of the packaging box

insiders believe that today, when product homogeneity is becoming more and more obvious, product packaging is becoming an effective way to distinguish its own products from other products. In recent years, with the rapid development of information technology and pharmaceutical packaging industry, the international paper industry is also constantly penetrating into the field of packaging, and according to the characteristics of different industries and the special requirements of different products for packaging, we have developed products that can meet the user's anti-counterfeiting, personalized design, easy to print, and have a crisp and economic appearance. With the reform of the medical system and the implementation of drug classification management, the proportion of patients choosing drugs by themselves will gradually increase, and beautiful packaging can have an impact on consumers' vision, produce a sense of trust in the quality of drugs, and thus improve their desire to buy. Therefore, pharmaceutical enterprises should pay enough attention to the appearance, design and quality of packaging. Especially for OTC drugs, commodity packaging will be an important means of market competition

secondly, the image design of drug packaging should reflect the change of concept. For a long time, the drug packaging design has formed a relatively simple and plain design frame. In addition to the text, the packaging of similar drugs is only distinguished by color changes, and the product name is not eye-catching, which is easy to be confused. This is dwarfed by imported and joint venture drug packaging, both in terms of appearance design and consumer considerations. The advanced packaging is designed with safety cover for the elderly and children; A measuring cup with accurate measurement and convenient use is equipped for oral liquid; There are eye-catching tips on the package: "put the drugs in the place where children can reach after the first flight of No. 102 aircraft on December 17", etc. These are worthy of reference for domestic pharmaceutical enterprises in packaging design of new products and packaging transformation of old products

the packaging of OTC drugs should aim at scientifically guiding drug use and improving sales efficiency. On this basis, from the aspects of drug dosage, medication psychology, medication demand and so on, for the convenience and safety of consumers, we independently designed roll to roll growth equipment design and improved packaging, so as to enhance the brand image of enterprises and products

2. Pay attention to and learn from the advanced experience of foreign packaging industry, and improve the technical content of the pharmaceutical packaging industry

the pharmaceutical packaging industry should follow, pay attention to and study the relevant national policies and decrees, pay attention to the study of the compatibility between drugs and packaging materials, and ensure the stability of packaging materials to drugs during the storage period and the safety during use. The current method is that when applying for new drugs, the packaging form of drugs, the compatibility test between drugs and packaging materials, the quality standard of materials, the license of material suppliers and other materials must be put forward

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